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Vertical Feature Articles

B-to-g marketers leverage social media to build relationships with federal employees

May 01, 2012

B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales.
 

Social media channels draw potential customers

May 01, 2012

One of the core issues with social media marketing to the government is that few marketers know how to quantify its value.
 

NBA reaches out to Latinos

Ryan Joe April 01, 2012

The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.
 

Brands struggle to maintain multicultural e-commerce portals

Ryan Joe April 01, 2012

Despite the increasing multicultural nature of the U.S. population, brands have difficulty maintaining websites specifically designed for multicultural e-commerce.
 

Financial marketers neglect social media as a direct response marketing channel

March 01, 2012

Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel.
 

Integrated campaign yields double-digit growth

March 01, 2012

Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
 

Insurance marketers leverage targeted marketing

February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

Targeting is all in the timing

February 01, 2012

Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
 

Red Cross drives gift-giving

January 01, 2012

The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.
 

Direct-mail heavy nonprofits apply an integrated approach

January 01, 2012

Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
 
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