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Vertical Feature Articles
Segmentation focus strong in b-to-b
Nathan Golia
March 15, 2010
Business-to-business marketers are ahead of the curve when it comes to segmentation. After all, b-to-b marketing revolves around targeting specific groups of customers looking for particular solutions to problems.
Nonprofits look to integrated marketing
Chantal Todé March 01, 2010
Nonprofits support direct mail efforts with e-mail, social and other channels.
Travel marketers boost digital efforts
Dianna Dilworth
February 15, 2010
For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers.
Pillars of the Earth-friendly
Chantal Todé
February 01, 2010
Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.
ROI takes wheel after downturn
Chantal Todé January 18, 2010
Auto marketers are learning that tight targeting is the key to sales conversions
Direct pays off across borders
Chantal Todé
January 04, 2010
Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, reaching consumers in other countries isn't without its challenges.
Search for the best travel deal
Dianna Dilworth
December 14, 2009
Shopping for travel online often comes down to getting the best deal, and during the recession travelers are even more concerned with finding a bargain. In fact, some people are willing to pick their destination based on price.
Sports themes score for b-to-b
Nathan Golia
November 09, 2009
Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.
Pharma has a healthy focus on customers
Mary Elizabeth Hurn
October 26, 2009
Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers.
Beauty ads gel with men
Mary Elizabeth Hurn
October 12, 2009
Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them
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