Vertical Feature Articles

Sports themes score for b-to-b

Nathan Golia November 09, 2009

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.
 

Pharma has a healthy focus on customers

Mary Elizabeth Hurn October 26, 2009

Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers.
 

Beauty ads gel with men

Mary Elizabeth Hurn October 12, 2009

Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them
 

Personal touch for loyalty

Carol Krol September 28, 2009

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
 

Get close for niche results

Lauren Bell September 14, 2009

Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success
 

SaaS isn't a softer sell

Cara Wood August 31, 2009

Marketers of software-as-a-service platforms bring consumer tactics to b-to-b when looking to highlight the advantages of their offerings
 

From TV set to PC screen

Chantal Todé August 17, 2009

TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.
 

Mail's multichannel power

Nathan Golia July 27, 2009

Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.
 

Net value found in loyalty

Cara Wood July 13, 2009

Store experiences are often supported by strong online programs that keep consumers coming back to family-oriented merchants.
 

Boomer women get social

Sharon Goldman June 01, 2009

As women age 45 to 65 make massive moves online — particularly onto Facebook and other social media — marketers work to catch up.
 
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