Business-to-business marketers are ahead of the curve when it comes to segmentation. After all, b-to-b marketing revolves around targeting specific groups of customers looking for particular solutions to problems.

Nonprofits support direct mail efforts with e-mail, social and other channels.

For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers.

Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.

Auto marketers are learning that tight targeting is the key to sales conversions

Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, reaching consumers in other countries isn't without its challenges.

Shopping for travel online often comes down to getting the best deal, and during the recession travelers are even more concerned with finding a bargain. In fact, some people are willing to pick their destination based on price.

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.

Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers.

Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them