Verso Paper Corp. has announced plans for initial public offering of its common stock and has filed a registration statement with the US Securities and Exchange Commission to this effect.
The Memphis, TN-based company produces coated papers that are used primarily in media and marketing applications, including magazines, catalogs and commercial printing applications such as high-end advertising brochures, annual reports and direct mail advertising.
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Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.
