Versant to Sell Poet BTB Business

Share this article:
Versant Corp., Fremont, CA, said yesterday that it has signed a definitive agreement to sell Poet GmbH, its business-to-business catalog software management business, to ems ePublishing AG, a privately held German company.


Under terms of the deal, ems will acquire all outstanding stock of Poet GmbH, a wholly owned subsidiary of Versant, in a cash transaction. Versant acquired Poet, which employs 25 people, as part of its merger with Poet Holdings in March.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.