Versaggi Biocommunications Gets 3 New Accounts
The marketing consulting firm will design and implement marketing communications programs for each client to support corporate and market introductions.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?