Things are looking up for the advertising industry, especially for the direct marketing sector. Private equity firm Veronis Suhler Stevenson (VSS) expects spending on US communications to reach $1.19 trillion, or an increase of 5.6%, in 2012—outpacing GDP growth of 4.4%, according to its latest forecast mid-term update.
Direct marketing spending and revenue will experience slower growth than other communications sectors, according to projections released August 10 by private equity firm Veronis Suhler Stevenson.
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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
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Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.