Vermont tourism's lackluster Twitter campaign

Share this article:
Vermont tourism's lackluster Twitter campaign
Vermont tourism's lackluster Twitter campaign

In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.

Following in the steps of Sweden, which offers citizens weeklong tenures as official Twitter spokespeople under the handle @Sweden, @ThisIsVt asks Vermonters to compete for a chance at tweeting on behalf of their beloved state. Vermont tourism is building traction via notices in media outlets like the The New York Times. In the space of roughly 24 hours, @ThisIsVt went from 570 followers to, as of this writing, 941. But will this pace continue (@Sweden has nearly 69,000 followers).

At issue might be two rigorous-sounding interviews to qualify as a prospective tweeter, which contradicts the initial backing of the campaign as a calling for an “uncensored voice.” Essentially, Vermont is requesting people to interview for a PR job that they will perform for free.

Check out more social campaigns and see how they rated:

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Marketing Chatter: September 2014

Marketing Chatter: September 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket ...

The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader ...

The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.