Vermont tourism's lackluster Twitter campaign

Share this article:
Vermont tourism's lackluster Twitter campaign
Vermont tourism's lackluster Twitter campaign

In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.

Following in the steps of Sweden, which offers citizens weeklong tenures as official Twitter spokespeople under the handle @Sweden, @ThisIsVt asks Vermonters to compete for a chance at tweeting on behalf of their beloved state. Vermont tourism is building traction via notices in media outlets like the The New York Times. In the space of roughly 24 hours, @ThisIsVt went from 570 followers to, as of this writing, 941. But will this pace continue (@Sweden has nearly 69,000 followers).

At issue might be two rigorous-sounding interviews to qualify as a prospective tweeter, which contradicts the initial backing of the campaign as a calling for an “uncensored voice.” Essentially, Vermont is requesting people to interview for a PR job that they will perform for free.

Check out more social campaigns and see how they rated:

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand ...

The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

The professional network brings business audience marketing to its platform for $175 million.