Vermont Teddy Bear Advances Calyx & Corolla Integration

Share this article:
The Vermont Teddy Bear Co. announced late Friday the completion of the first phase of its plan to integrate specific functions of Calyx & Corolla into its operations in Shelburne, VT.


Vermont Teddy Bear acquired Calyx & Corolla Aug. 29.


All of Calyx's California operations were eliminated in September when inventory and order processing and fulfillment operations -- and related information technology and equipment -- were relocated to Vermont. The company at that time also terminated Calyx's contract with a third-party call center and moved all call center operations to Vermont Teddy Bear's facilities in Vermont.


Since September, the company has transitioned Calyx's Florida-based IT, accounting and finance and human resources functions to Vermont, leaving only the merchandising and brand-related marketing functions in the downsized Vero Beach, FL, offices.


Vermont Teddy Bear also announced Friday net revenue of $5 million for the three months ended Sept. 30 compared with $5.1 million in the quarter ended Sept. 30, 2002. The company also posted a net loss for the quarter of $183,000 versus a net loss of $87,000 in the same quarter last year.


Calyx & Corolla provides direct-from-the-grower floral gifts via its catalog, by phone or online at www.calyxandcorolla.com.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.