Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010.
Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.
For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone. Don't go back and reread what you just read (yes, eight years). My mother's Nokia is of the Zack Morris variety; it lacks a flip screen, a keyboard, a color screen, and it does not allow for Internet access.
Advertising Week kicks off today and with it comes the annual Walk of Fame event in which this years best commerical icons take the stage. This year includes a couple of classic characters such as Smokey the Bear, Little Debbie, the Michelin Man, the Jolly Green Giant and the California Raisins. There are also a few newer players including the Verizon guy aka "Test Man," the AOL Running Man and Burger King's King. Vote on your favorite here.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.