Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010.
Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.
For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone. Don't go back and reread what you just read (yes, eight years). My mother's Nokia is of the Zack Morris variety; it lacks a flip screen, a keyboard, a color screen, and it does not allow for Internet access.
Advertising Week kicks off today and with it comes the annual Walk of Fame event in which this years best commerical icons take the stage. This year includes a couple of classic characters such as Smokey the Bear, Little Debbie, the Michelin Man, the Jolly Green Giant and the California Raisins. There are also a few newer players including the Verizon guy aka "Test Man," the AOL Running Man and Burger King's King. Vote on your favorite here.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.