Verizon

Verizon Wireless revenue up

Verizon Wireless revenue up

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Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010.

Q&A: Pete Deutschman, founder and chief buddy, The Buddy Group

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Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.

Q&A: Joe Saracino, Erwin-Penland CMO

Q&A: Joe Saracino, Erwin-Penland CMO

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Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.

My mother's birthday: A lesson in direct marketing

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For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone. Don't go back and reread what you just read (yes, eight years). My mother's Nokia is of the Zack Morris variety; it lacks a flip screen, a keyboard, a color screen, and it does not allow for Internet access.

Commerical characters come to life at Advertising Week

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Advertising Week kicks off today and with it comes the annual Walk of Fame event in which this years best commerical icons take the stage. This year includes a couple of classic characters such as Smokey the Bear, Little Debbie, the Michelin Man, the Jolly Green Giant and the California Raisins. There are also a few newer players including the Verizon guy aka "Test Man," the AOL Running Man and Burger King's King. Vote on your favorite here.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...