Verizon Taps Amacai for Business Data
The data is compiled through outside sources and is telephone verified by Amacai. Amacai is a wholly owned subsidiary of Vienna, VA-based TARGUSinfo.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.