Verizon Taps Amacai for Business Data
The data is compiled through outside sources and is telephone verified by Amacai. Amacai is a wholly owned subsidiary of Vienna, VA-based TARGUSinfo.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.