Verizon Revives Ride-Along Program Through Madison Direct

Share this article:
Madison Direct Marketing, Stamford, CT, announced yesterday the relaunch of the Verizon Information Systems New Mover Telephone Directory Ride Along Advertising Program after a two-year absence from the market.


The program is sent to 6.8 million new mover households annually and reaches new movers within seven to 10 days of their request for telephone service. Households get a specially branded Verizon envelope delivered by direct mail attached to the new phone directory.


Cost of participation in the program depends on quantity.


Madison Direct has been appointed to produce and manage the program and suggests it for offers such as television services, Internet service providers, newspapers, big box retailers, home furnishings, utilities and financial services.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.