Verizon, History Channel latest to tap TV-commerceaccording to The New York Times.
A quick rundown of how this program will work, based on the Times' reporting: An icon will pop up in the top-right corner of the screen to give consumers the heads up that a product is available for purchase. If a consumer clicks a button on their remote control to purchase the item, they'll be presented with a split-screen that lists products on the right side. Consumers have to register an account on TVWallet.com and can then make purchases by submitting their phone number and four-digit PIN.
The days of the Home Shopping Network and infomercials dominating the TV-commerce market are on the wane. The Verizon/History Channel initiative comes weeks after eBay added functionality to its iPad app that serves product listings according to what a consumer is watching on TV.And Shazam--developer of the audio-identifying mobile app used by Old Navy for the retailer's now-defunct “Old Navy Records” campaign--has partnered with NBCUniversal to let consumers watching crime series Covert Affairs tag episodes and receive a curated catalog of items that appeared in the episode and are available for purchase, according to Techcrunch.