Verizon beats a hasty fee retreat

Share this article:
I had breakfast a few days ago with Jeff Arbour, VP of mobile integration at mobile marketing agency Hyperfactory, and over a nice croissant and coffee we chatted about a variety of things including Verizon's recently proposed text-fee increase -- an extra 3 cents tacked on to every vendor-generated message. Arbour told me that (not surprisingly) he was against the fee and that, in fact, Verizon had been backing away from the announcement in the face of mounting protest over the fee, which applies to what is currently the most popular mobile marketing tool -- texts.

Some interesting info about this in an article on RCR Wireless...
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »