VeriSign Terminates Relationship With Naviant

Share this article:
Web security and services firm VeriSign Inc. said yesterday that it had terminated its relationship with Naviant Inc. and its 24/7 Mail division on the heels of what VeriSign called an unauthorized announcement by Naviant.


The press release in question, which was distributed by Naviant, Boca Raton, FL, last week, announced an exclusive e-mail list partnership between 24/7 and VeriSign, Mountain View, CA.


Yesterday's statement by VeriSign said that 24/7 had issued an "unauthorized and erroneous press release that mischaracterized the intended relationship between the two companies to manage mailings to domain name customers of VeriSign's registrar. At the request of VeriSign, 24/7 Mail has retracted the press release and notified its customers of the error."


Naviant also released a statement yesterday announcing that the relationship was over.


"A dispute arose regarding the timing and details of a press release," said senior vice president Richard Kaufman. "24/7 Mail's management feels that there weren't material inaccuracies involved."


As an example of the information VeriSign found to be inaccurate, a spokeswoman said the deal was not exclusive.


Last week's release said the partnership between the companies would have added 1.9 million business-to-business and consumer names to 24/7 Mail, bringing its permission-based database to 41 million records.


Naviant manages more than 100 million fully permission-based e-mail address files and more than 38 million U.S. Postal Service files.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.