VeriSign Terminates Relationship With Naviant

Share this article:
Web security and services firm VeriSign Inc. said yesterday that it had terminated its relationship with Naviant Inc. and its 24/7 Mail division on the heels of what VeriSign called an unauthorized announcement by Naviant.


The press release in question, which was distributed by Naviant, Boca Raton, FL, last week, announced an exclusive e-mail list partnership between 24/7 and VeriSign, Mountain View, CA.


Yesterday's statement by VeriSign said that 24/7 had issued an "unauthorized and erroneous press release that mischaracterized the intended relationship between the two companies to manage mailings to domain name customers of VeriSign's registrar. At the request of VeriSign, 24/7 Mail has retracted the press release and notified its customers of the error."


Naviant also released a statement yesterday announcing that the relationship was over.


"A dispute arose regarding the timing and details of a press release," said senior vice president Richard Kaufman. "24/7 Mail's management feels that there weren't material inaccuracies involved."


As an example of the information VeriSign found to be inaccurate, a spokeswoman said the deal was not exclusive.


Last week's release said the partnership between the companies would have added 1.9 million business-to-business and consumer names to 24/7 Mail, bringing its permission-based database to 41 million records.


Naviant manages more than 100 million fully permission-based e-mail address files and more than 38 million U.S. Postal Service files.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing ...

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.