May 23, 2000

Veridiem Releases Marketing Performance Management Service

Veridiem Inc., Maynard, MA, yesterday released its MPi marketing performance management application service.

MPi produces a continuously updated, real-time database of marketing activities, channel interactions and results by collecting data from operational systems, including Web servers, e-commerce platforms, call centers and transaction applications.

The service can provide lift, behavioral and Web session and sequence analyses.

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