VentureDirect takes custody of Parenting file

IParenting.com, a network of more than 40 Web sites devoted to the entire family lifecycle, has selected New York-based VentureDirect to manage its new-to-market postal list.

IParenting Media is a network for women and parents, with content from preconception through the teen years. Media companies like Newsweek, U.S. News & World Report and The London Times ranked iParenting sites "Best of the Web."

Parents-to-be use the site to research products on the market. Unlike other parent lists, the iParenting.com audience is actively researching and looking for products now.

According to VentureDirect, families with children outspend childless couples 2 to 1.

The file is available in the following selects: pregnant, baby, toddler, preschool, pre-teenager, teenager, ZIP code and state.