VentureDirect takes custody of Parenting file

Share this article:

IParenting.com, a network of more than 40 Web sites devoted to the entire family lifecycle, has selected New York-based VentureDirect to manage its new-to-market postal list.

IParenting Media is a network for women and parents, with content from preconception through the teen years. Media companies like Newsweek, U.S. News & World Report and The London Times ranked iParenting sites "Best of the Web."

Parents-to-be use the site to research products on the market. Unlike other parent lists, the iParenting.com audience is actively researching and looking for products now.

According to VentureDirect, families with children outspend childless couples 2 to 1.

The file is available in the following selects: pregnant, baby, toddler, preschool, pre-teenager, teenager, ZIP code and state.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.