VentureDirect takes custody of Parenting file

Share this article:

IParenting.com, a network of more than 40 Web sites devoted to the entire family lifecycle, has selected New York-based VentureDirect to manage its new-to-market postal list.

IParenting Media is a network for women and parents, with content from preconception through the teen years. Media companies like Newsweek, U.S. News & World Report and The London Times ranked iParenting sites "Best of the Web."

Parents-to-be use the site to research products on the market. Unlike other parent lists, the iParenting.com audience is actively researching and looking for products now.

According to VentureDirect, families with children outspend childless couples 2 to 1.

The file is available in the following selects: pregnant, baby, toddler, preschool, pre-teenager, teenager, ZIP code and state.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US