VentureDirect Offers E-Mail Campaign Auditing

Share this article:
VentureDirect Worldwide's XactMail Opt-in E-Mail Network division partnered with e-mail technology firm Emerging Audit LLC to provide clients with third-party e-mail campaign auditing, the company said yesterday.


Emerging Audit's Email Delivery Audit tool lets e-mail marketers track whether their campaigns went out on time; reached the right demographics; were compliant with spam regulation and how the campaigns performed.


VentureDirect, New York, said the tool is based on the same fundamental principles as circulation audits for magazines and newspapers.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.