VentureDirect Gets Gruner + Jahr USA's Co-Op Programs

Share this article:
VentureDirect Worldwide, New York, announced its appointment yesterday as manager of publisher Gruner + Jahr USA's co-operative direct mail programs, which include a Parents magazine and Child magazine co-op program and a Family Circle magazine co-op program.


The Parents and Child Magazine Co-Op Program reaches 500,000 parents, primarily in their early 30's, with children ages 0-11. The average household income of these parents ranges from $47,000-$55,000 per year and up.


The Family Circle Magazine Co-Op Program consists of 750,000 women with a median age of 48 and a median household income of $49,000.


"We're extremely pleased to be representing these co-op programs," said Richard Baumer, president of VentureDirect. "These respected and well-known publications, and the audiences they cater to are extremely desirable to direct marketers."


Both new-to-market programs were tested in the fall of 2002.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.