VentureDirect Gets BusinessWeek Inserts

Share this article:
BusinessWeek has chosen VentureDirect, New York, to run its first-ever monthly insert program, BusinessWeek said yesterday.


The two companies said the BusinessWeek Monthly Statement Insert Program will provide advertisers with access to decision-makers and executives across business-to-business categories. The program promises to reach more than 140,000 senior executives and business owners monthly, at home and their business addresses.


VentureDirect within a month will begin an integrated marketing campaign including direct mail, direct e-mail, print ads and online banner ads to promote the program to potential advertisers.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.