Ventiv to Deliver Glaxo Program

Share this article:
Ventiv Health Communications, New York, the former Snyder Healthcare Communications that was recently spun off into an independent public company, said this week it will create a migraine campaign for Glaxo Wellcome.


The integrated marketing program, called e.Scape Migraine, will target physicians and focus on migraine diagnosis and treatment education.


Separately, Ventiv and Snyder share prices both have performed poorly, hitting 52-week lows consistently since the September 28 spin-off occurred. Snyder Communications did not return calls seeking comment. Snyder Communications' stock price was $12.50 as of Oct. 15; Ventiv's was $7.88 the same day.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.