Venetian Uses Cohorts for Personalized Marketing

Share this article:
The Venetian in Las Vegas is using the Cohorts market segmentation system for personalized customer communications, Looking Glass Inc. said yesterday.


The hotel, resort and casino will use Cohorts to communicate with members of The Venetian Player's Club loyalty program as well as hotel guests who have not registered for the club, according to Looking Glass, Denver, which developed the Cohorts system.


Cohorts will identify key market segments in The Venetian's customer database that account for the majority of its business and the best growth opportunities.


Cohorts segments databases by household characteristics, allowing The Venetian to enhance its database with Cohorts designations. The information lets The Venetian better tailor its promotional offers to different market segments, Looking Glass said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.