Vendesco Picks Acxiom

Share this article:
Acxiom Corp., Little Rock, AR, will provide its InfoBase data solutions to Vendesco Inc., a provider of an integrated cross-marketing platform that lets operators of multichannel contact centers cross-market products from an array of suppliers.


Vendesco, Washington, will incorporate Acxiom's InfoBase Enhancement and InfoBase TeleSource products in its platform, producing a system that aims to reduce contact center operating costs up to 20 percent.


"Unlike the traditional direct marketing model that builds a target list based on a product, the inbound marketing model begins with the consumer contact, then selects a product relevant to each individual," Vendesco managing director Wesley Johnston said last week. "Having instantaneous access to high-quality data improves the accuracy of our demographic modeling, which leads to higher conversation rates and greater revenue for our clients."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.