Vendesco Picks Acxiom

Share this article:
Acxiom Corp., Little Rock, AR, will provide its InfoBase data solutions to Vendesco Inc., a provider of an integrated cross-marketing platform that lets operators of multichannel contact centers cross-market products from an array of suppliers.


Vendesco, Washington, will incorporate Acxiom's InfoBase Enhancement and InfoBase TeleSource products in its platform, producing a system that aims to reduce contact center operating costs up to 20 percent.


"Unlike the traditional direct marketing model that builds a target list based on a product, the inbound marketing model begins with the consumer contact, then selects a product relevant to each individual," Vendesco managing director Wesley Johnston said last week. "Having instantaneous access to high-quality data improves the accuracy of our demographic modeling, which leads to higher conversation rates and greater revenue for our clients."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.