VC firms not deterred by Do Not Track speculation: report

Share this article:

The very real possibility of federal Do Not Track regulation may have many marketers worried, but venture capitalists are still investing in online tracking and targeted advertising, according to a report in The Wall Street Journal.

Venture capital firms have invested significantly in Lotame Solutions, Media6Degrees, eXelate Media, X+1 and Turn Inc. in the last quarter, according to the Journal (this story is gated.) VC firms have invested $4.7 billion in 356 online ad firms since 2007, according to the report.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.