Direct Line Blog

VC firms not deterred by Do Not Track speculation: report

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The very real possibility of federal Do Not Track regulation may have many marketers worried, but venture capitalists are still investing in online tracking and targeted advertising, according to a report in The Wall Street Journal.

Venture capital firms have invested significantly in Lotame Solutions, Media6Degrees, eXelate Media, X+1 and Turn Inc. in the last quarter, according to the Journal (this story is gated.) VC firms have invested $4.7 billion in 356 online ad firms since 2007, according to the report.

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