VarsityBooks.com to Market REI, MVP.com, WeddingChannel.com

Share this article:
VarsityBooks.com, Washington, yesterday said it recently agreed to provide marketing services to REI, MVP.com and WeddingChannel.com.


VarsityBooks provides online and offline marketing services to reach the 18- to 24-year-old college demographic.


The online college textbook retailer will promote the three companies in electronic newsletters to its database, targeted e-mails to groups of college students and banner advertisements on its Web site.


VarsityBooks also will distribute product samples, coupons and other promotional materials to 750,000 college students nationwide through its student representative network and book shipments.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.