VarsityBooks.com to Market REI, MVP.com, WeddingChannel.com

Share this article:
VarsityBooks.com, Washington, yesterday said it recently agreed to provide marketing services to REI, MVP.com and WeddingChannel.com.


VarsityBooks provides online and offline marketing services to reach the 18- to 24-year-old college demographic.


The online college textbook retailer will promote the three companies in electronic newsletters to its database, targeted e-mails to groups of college students and banner advertisements on its Web site.


VarsityBooks also will distribute product samples, coupons and other promotional materials to 750,000 college students nationwide through its student representative network and book shipments.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.