VarsityBooks.com, Staples.com Sign Marketing Services Pact

Share this article:
VarsityBooks.com, Washington, and Staples Inc.'s Staples.com division, Framingham, MA, yesterday signed a marketing services agreement.


VarsityBooks will market Staples.com to the college demographic through an integrated program that includes on-campus, student-to-student marketing efforts; targeted e-mail campaigns; and samples and coupons.


Staples.com will exclusively provide school supplies on VarsityBooks' Web site.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions