VarsityBooks.com, Staples.com Sign Marketing Services Pact

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VarsityBooks.com, Washington, and Staples Inc.'s Staples.com division, Framingham, MA, yesterday signed a marketing services agreement.


VarsityBooks will market Staples.com to the college demographic through an integrated program that includes on-campus, student-to-student marketing efforts; targeted e-mail campaigns; and samples and coupons.


Staples.com will exclusively provide school supplies on VarsityBooks' Web site.
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