VarsityBooks.com Signs Five Schools to Program

Share this article:
VarsityBooks.com, Washington, said yesterday it signed multi-year agreements for its Partnership program with five schools. The program outsources the institutions new-textbook-selling operations to VarsityBooks.com.


The five new partnership schools are Dwight School, New York; St. John Vianney High School, Holmdale, NJ; The Key School, Annapolis, MD; The Ursuline Academy of Dallas; and Chadwick School, Palos Verdes Peninsula, CA.


VarsityBooks.com said the program builds brand awareness in private secondary schools. The company hopes to capture that market when students graduate to college. The total number of schools participating in the program is now 35.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.