Varsity Group to Manage Ben & Jerry's Scoop Tour
Varsity Group, the parent company of VarsityBooks.com, will plan, organize and execute all on-campus promotional events associated with the tour.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.