Varsity Group to Manage Ben & Jerry's Scoop Tour
Varsity Group, the parent company of VarsityBooks.com, will plan, organize and execute all on-campus promotional events associated with the tour.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
Aim is to develop a "next generation" media planning tool.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.