Varsity Group to Manage Ben & Jerry's Scoop Tour
Varsity Group, the parent company of VarsityBooks.com, will plan, organize and execute all on-campus promotional events associated with the tour.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
The family owned pet store redesigns its website to bring the in-store experience online.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.