Varsity Group to Manage Ben & Jerry's Scoop Tour

Share this article:
College marketing company Varsity Group Inc. signed a marketing services agreement this week with Ben & Jerry's Homemade Inc. Varsity Group, will develop a customized marketing program to promote Ben & Jerry's on college campuses this fall through the ice cream company's Scoop Truck Tour. The 40 college-campus tour also will feature nonprofit organization Habitat for Humanity.


Varsity Group, the parent company of VarsityBooks.com, will plan, organize and execute all on-campus promotional events associated with the tour.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.