August 04, 2000
Varsity Group to Manage Ben & Jerry's Scoop Tour
College marketing company Varsity Group Inc. signed a marketing services agreement this week with Ben & Jerry's Homemade Inc. Varsity Group, will develop a customized marketing program to promote Ben & Jerry's on college campuses this fall through the ice cream company's Scoop Truck Tour. The 40 college-campus tour also will feature nonprofit organization Habitat for Humanity.
Varsity Group, the parent company of VarsityBooks.com, will plan, organize and execute all on-campus promotional events associated with the tour.