Varsity Group Signs Marketing Agreement With AT&T Wireless

Share this article:
Varsity Group Inc. signed a marketing services agreement yesterday with AT&T Wireless Services Inc. Under the agreement, Varsity Group will implement a customized online and offline marketing program to expand AT&T Wireless Services' reach to the college market.


Online and offline marketing services will include student-to-student on-campus marketing; distribution of AT&T Wireless Services promotional material to more than 250,000 college students; and a series of targeted e-mails to undergraduate and graduate students featuring AT&T Wireless Services.


The deal is in accord with Varsity Group's service agreements with other companies, including Staples.com and Time Inc.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.