Varsity Group Signs Marketing Agreement With AT&T Wireless

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Varsity Group Inc. signed a marketing services agreement yesterday with AT&T Wireless Services Inc. Under the agreement, Varsity Group will implement a customized online and offline marketing program to expand AT&T Wireless Services' reach to the college market.


Online and offline marketing services will include student-to-student on-campus marketing; distribution of AT&T Wireless Services promotional material to more than 250,000 college students; and a series of targeted e-mails to undergraduate and graduate students featuring AT&T Wireless Services.


The deal is in accord with Varsity Group's service agreements with other companies, including Staples.com and Time Inc.
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