ValueClick's Annual Revenue More Than Doubles

Share this article:
Online advertising and e-mail marketer ValueClick Inc. said last week that its revenue for the full year 2000 more than doubled from the previous year, climbing from $24.8 million to $56.7 million.


For the fourth quarter of 2000, ValueClick reported a net loss of $57.5 million, or a loss of $1.73 per share, on total revenues of $15.2 million. In the fourth quarter the previous year, the company reported a net loss of $968,000, or a loss of 6 cents per share, on revenues of $12.2 million.


The Westlake Village, CA, company said it ended 2000 with $126.1 million in cash and securities. It also reported that it generated positive cash flow from operations of $2.7 million in the fourth quarter and $7 million for the full year.


ValueClick said it expects to generate revenue between $13.5 million and $14 million for the first quarter of 2001. For the full year, it expects revenues of between $63 million and $65 million.


In the fourth quarter, ValueClick acquired Click Agents Inc., a cost-per-click advertising services provider; introduced an opt-in e-mail product; and added Ticketmaster, Nabisco, General Mills, Citibank and Nordstrom, among others, to its network.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.