ValueClick Will Buy Rival Ad Network Fastclick

Share this article:
ValueClick Inc. agreed to buy Fastclick Inc. for $214 million in stock, creating an advertising network of more than 9,000 third-party Web sites reaching an estimated 112 million unique online users in the United States.


The transaction, announced yesterday, will make Fastclick a wholly owned subsidiary of ValueClick, Westlake Village, CA. ValueClick expects to save up to $4 million yearly from the absorption of its Santa Barbara, CA, rival.


The deal should close in the fourth quarter.


ValueClick owns properties like ValueClick Media, affiliate marketing firm Commission Junction and Mediaplex.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.