ValueClick to Launch European Affiliate Program

Share this article:
ValueClick, Westlake Village, CA, a pay-for-results advertising network, plans to launch a European affiliate advertising program in the first quarter of next year.


The company, which earlier this year received an $85 million investment from DoubleClick Inc., will offer affiliate advertising in the United Kingdom and Europe. The announcement comes on the heels of ValueClick's $800,000 acquisition of onResponse.com.


ValueClick said it would run tests to see how best to integrate its pay-for-performance advertising services into its new program. In November, the company said it broke through the 200 million banner-impressions-per-month barrier in the UK.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.