ValueClick to Buy Commission Junction For $58 Million

Share this article:
Online marketing services provider ValueClick Inc., owner of brands like Be Free, Mediaplex and AdWare, signed an agreement to buy Commission Junction, a Santa Barbara, CA, affiliate marketing firm.


The Westlake Village, CA, company will pay $58 million in cash, common stock and options to acquire all outstanding shares in Commission Junction. Boards of both companies have approved the deal. It will close in November pending regulatory approval.


The deal doubles the size of ValueClick's affiliate marketing division. Its Be Free arm powers the affiliate marketing programs of more than 200 retailers and marketers including Best Buy Co., Travelocity, Staples and CitiFinancial.


Commission Junction has clients like MSN, Quicken Loans, eBay and Overture as well as British retailer Marks & Spencer, Marbles and Expedia overseas.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.