*ValueClick to Acquire Z Media for $11.7 Million

Share this article:
ValueClick Inc., Westlake Village, CA, said this week that it would acquire co-registration services provider Z Media Inc., Redwood City, CA, for $11.7 million in stock.


Under terms of the agreement announced Monday, Z Media shareholders will receive nearly 2.7 million shares of ValueClick stock, worth nearly $12 million at the time the deal was announced. Z Media's outstanding employee stock options will be converted to options to buy nearly 457,000 shares of ValueClick common stock, the company said.


This is the fourth company that ValueClick, a provider of performance-based Internet advertising, has acquired since it went public about nine months ago. The company recently bought online ad agency ClickAgents.com, measurement firm StraightUp and online affiliate ad firm onResponse.com.


Z Media offers marketers co-registration services, which use opt-in check boxes for e-mail newsletters that are customized to an individual's interests. The company said it has 4,000 Web site publishers in its network.


ValueClick said the acquisition of Z Media complements its recent introduction of opt-in e-mail services.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.