ValueClick to Acquire Web Clients, E-Babylon

Share this article:
E-mail marketing firm ValueClick Inc. said yesterday that it will buy privately held performance marketing company Web Marketing Holdings, dba Web Clients, for $141 million.


ValueClick, Westlake Village, CA, also said it would buy privately held E-Babylon Inc. for $11.7 million cash and a $3 million payment for the company's fulfillment center. E-Babylon, an online retailer of ink and toner products, will be integrated into ValueClick's Hi-Speed Media business. Last year, E-Babylon generated revenue of almost $17 million.


"Web Clients will give ValueClick immediate scale in promotional and industry-focused online content and will expand the company's existing lead-generation and opt-in e-mail channels," ValueClick said in a statement.


Web Clients' Web sites complement ValueClick's businesses, including Search123 and Pricerunner, according to ValueClick. Web Clients, Harrisburg, PA, generates leads for clients through an affiliate network of 1,500 publishers and a database of 30 million opt-in e-mail profiles. ValueClick said Web Clients produced $59 million in revenue last year.


"These transactions are consistent with our strategy to begin to control some of our own traffic," ValueClick chairman/CEO James Zarley said.


Both transactions are to close next month. ValueClick said it will update its 2005 guidance once the acquisitions have closed.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.