ValueClick Steps Up Ad Targeting Capability Through Addition of DARTValueClick, Westlake, CA., a performance-based online advertising network, yesterday added DoubleClick's DART ad serving technology to its ad targeting capabilities. DART is a targeting mechanism for banner ads.
The advertisers that ValueClick serves will now be able to anonymously target consumers based on interest category, specific site or group of sites, geographic specifics, Internet domain type, organization name, type or size; and by daypart.
ValueClick reaches over 30 percent of the U.S. Internet population and serves over 40 million ads daily across a network of approximately 14,000 Web sites globally, according to Media Metrix. ValueClick also tracks and reports ads served across its online network.