ValueClick Steps Up Ad Targeting Capability Through Addition of DART

Share this article:
ValueClick, Westlake, CA., a performance-based online advertising network, yesterday added DoubleClick's DART ad serving technology to its ad targeting capabilities. DART is a targeting mechanism for banner ads.


The advertisers that ValueClick serves will now be able to anonymously target consumers based on interest category, specific site or group of sites, geographic specifics, Internet domain type, organization name, type or size; and by daypart.


ValueClick reaches over 30 percent of the U.S. Internet population and serves over 40 million ads daily across a network of approximately 14,000 Web sites globally, according to Media Metrix. ValueClick also tracks and reports ads served across its online network.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.