ValueClick Raises Outlook After Completing Fastclick Merger
ValueClick Inc., a provider of online advertising services, said last week that its 2005 results will beat analyst estimates, helped by its $214 million acquisition of rival Fastclick. The merger was completed Friday.ValueClick, Westlake Village, CA, said it expects 2005 revenue of $291 million to $301 million, up from Wall Street's estimates of $269 million to $279 million. The company expects the Fastclick deal to add $22 million to its fourth-quarter revenue.
ValueClick is integrating Fastclick into its existing display ad network business within its media division, creating an ad network of 9,000 third-party Web sites that reaches 112 million unique online users in the United States.
ValueClick owns properties like ValueClick Media, affiliate marketing firm Commission Junction and Mediaplex.
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