ValueClick Debuts DM Group

Share this article:
ValueClick Inc., a provider of online media, technology and services, formed ValueClick Direct, a specialized direct marketing group.


The new unit is part of the ValueClick Media business division. It joins the newly formed ValueClick Brand group as part of a mandate to serve both brand and direct online marketers.


"With this repositioning of all the ValueClick Media products under the ValueClick Brand and ValueClick Direct solution sets, it speaks more directly to our marketers' objectives," said Tony Winders, director of marketing for ValueClick Media, Westlake Village, CA.


ValueClick Direct offers strategy, targeting, creative consultation, conversion tracking and campaign optimization. It relies on distribution options such as the Web-based display ads on the ValueClick Media ad network, co-registration and e-mail marketing offerings.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.