ValueClick Buys E-Mail List Firm

Share this article:
Online ad services company ValueClick said last week that it would buy e-mail marketing company Hi-Speed Media in a cash deal for at least $9.5 million. Depending on Hi-Speed's financial performance over the next eight quarters, the price could rise to $17.5 million.


The acquisition of privately held Hi-Speed would bolster ValueClick's e-mail services with an opt-in list company boasting a database of 40 million consumer profiles. Hi-Speed, Los Angeles, provides e-mail services such as prospecting and append for 300 companies including LendingTree.com and Equifax.


The deal depends on usual closing conditions, in addition to passage of the CAN-SPAM Act of 2003. The act, which awaits President Bush's signature, would override state laws regulating commercial e-mail. Of particular concern to third-party list providers is California's anti-spam law, which would make e-mail prospecting to or from California illegal.


ValueClick, Westlake Village, CA, closed its $58 million acquisition of affiliate marketing company Commission Junction earlier last week. ValueClick has built its stable of online marketing offerings over the past three years via a half-dozen acquisitions, including affiliate marketer Be Free, ad server Mediaplex and search company Search123.com.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions