Valpak to launch deals site

Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.

ValpakDeals.com will launch November 3 in four markets: Omaha, NE; Long Island, NY; Southern Connecticut; and Las Vegas, NV.

The company worked with ad agency Dunn & Co. on branding; direct marketing agency VeraData on marketing; and Blue State Digital on online marketing.

Valpak will conduct a consumer marketing campaign leading up to the launch of the new site, spanning e-mail, Facebook, Twitter and search marketing.

“We're taking a real viral approach to marketing,” said Nancy Cook, VP of retail business solutions at Valpak. “We've been in the envelope for 42 years — this is a fabulous new method.”

The company will begin its e-mail marketing effort this week to urge consumers to sign up for the site when it launches in November, as well as to inform them about upcoming deals. Valpak will also remarket to consumers using e-mail, said Cook.

The consumer marketing push will ask consumers to “like” Valpak on Facebook and follow its Twitter feed, Cook added.

The site's target demographic will be “on-the-go” women, such as moms, she said. Valpak will roll out the site in four additional yet-to-be-determined markets by year's end, Cook added.