Valpak Teams With 20th Century Fox
Beginning today, more than 50 million homes will receive blue Valpak coupon packs emblazoned with a "Down With Love" movie and sweepstakes announcement and an "X2" logo and release date. The promotion runs through April 11 and also will be featured on Valpak.com.
"X2" tickets are randomly inserted into mailings, except in Florida. The "Down With Love" sweepstakes lets consumers enter to win a trip to New York City and the "Down With Love" book from Harper Entertainment.
Additional 20th Century Fox partners for "Down With Love" include Bloomingdale's, 1-800-Flowers.com, Harper Collins Publishers and Stila Cosmetics.
"Down With Love" opens May 16, and "X2" May 2.
Previously, 20th Century Fox teamed with Valpak, part of Cox Target Media, Largo, FL, for the release of "Ice Age" in 2002 and "Dr. Dolittle 2" in 2001.