Valpak, Microsoft team up for coupons on results pages

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In a new joint effort, Valpak Direct Marketing Systems Inc. and Microsoft Live Search have launched a partnership designed to connect advertisers' Valpak coupons with end users.

For consumers looking for businesses, the Valpak offers for those businesses will now automatically be displayed in Live Search. Valpak.com advertisers would benefit from the additional exposure and traffic, the companies said. Live.com has almost 80 million unique visitors each month.

"Teaming up with Microsoft Live Search is a natural extension of Valpak.com and helps us reach new customers and offer them a money-saving tool," said Brad Barnett, VP of franchise network development at Valpak, in a statement. "At the same time it provides our advertisers with more targeted results, and it's a great way to garner more exposure for their online offers."

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