The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.
Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.