Valentine's Day Sweepstakes Leverages Flower Power

Share this article:
Town24.com, New York, plans to collect visitor data and increase viewer return rates with a sweepstakes contest featuring a Valentine's Day flower bouquet giveaway, a spokeswoman said Monday.


The firm requires contest entrants to give their name, e-mail address and telephone number. Michele Grey, corporate communications director at Town24, said the firm might use the information for future e-mail marketing. Above all, she said, the sweepstakes was designed to establish loyalty with the site's 30,000 unique visitors. Ten winners will be able to send flowers to their loved ones after Feb. 1 or take a rain check for a future date.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.