Direct Line Blog

Valentine's Day just the latest victim of economy?

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Valentine's Day has snuck up on us again. And I do mean sneak -- I haven't received a single flier, postcard or e-mail reminding me to buy goodies for my sweetheart.

This lack of marketing is a missed opportunity for anyone who might have been trying to sell Valentine's paraphernalia. We all know, whether from personal experience or the slew of "5 tips for guys" stories popping up in newspapers and magazines this month, that at least half the population is clueless when it comes to February 14. Not only do most guys (and some girls, this writer included) not know what to buy or do, some of us don't even know when the darn holiday is.

We need direct messages, reminding us that we have 5 days until Valentine's Day, reminding us we need to get something before that day (off-price chocolates the day after just don't send the same message).

I know some companies are really good at this, so maybe I'm just on the wrong lists. Or maybe I just wasn't paying attention. Or maybe I subconsciously wanted to miss this overhyped "holiday" and intentionally missed all the signs.

Either way, it's the 13th and I haven't done squat. I'm telling my boyfriend it's the marketers' faults.
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