Direct Line Blog

Valentine's Day just the latest victim of economy?

Share this article:
Valentine's Day has snuck up on us again. And I do mean sneak -- I haven't received a single flier, postcard or e-mail reminding me to buy goodies for my sweetheart.

This lack of marketing is a missed opportunity for anyone who might have been trying to sell Valentine's paraphernalia. We all know, whether from personal experience or the slew of "5 tips for guys" stories popping up in newspapers and magazines this month, that at least half the population is clueless when it comes to February 14. Not only do most guys (and some girls, this writer included) not know what to buy or do, some of us don't even know when the darn holiday is.

We need direct messages, reminding us that we have 5 days until Valentine's Day, reminding us we need to get something before that day (off-price chocolates the day after just don't send the same message).

I know some companies are really good at this, so maybe I'm just on the wrong lists. Or maybe I just wasn't paying attention. Or maybe I subconsciously wanted to miss this overhyped "holiday" and intentionally missed all the signs.

Either way, it's the 13th and I haven't done squat. I'm telling my boyfriend it's the marketers' faults.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?