Direct Line Blog

Valentine's Day just the latest victim of economy?

Share this article:
Valentine's Day has snuck up on us again. And I do mean sneak -- I haven't received a single flier, postcard or e-mail reminding me to buy goodies for my sweetheart.

This lack of marketing is a missed opportunity for anyone who might have been trying to sell Valentine's paraphernalia. We all know, whether from personal experience or the slew of "5 tips for guys" stories popping up in newspapers and magazines this month, that at least half the population is clueless when it comes to February 14. Not only do most guys (and some girls, this writer included) not know what to buy or do, some of us don't even know when the darn holiday is.

We need direct messages, reminding us that we have 5 days until Valentine's Day, reminding us we need to get something before that day (off-price chocolates the day after just don't send the same message).

I know some companies are really good at this, so maybe I'm just on the wrong lists. Or maybe I just wasn't paying attention. Or maybe I subconsciously wanted to miss this overhyped "holiday" and intentionally missed all the signs.

Either way, it's the 13th and I haven't done squat. I'm telling my boyfriend it's the marketers' faults.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.

This Company Doesn't Collect Data. Here's Why.

This Company Doesn't Collect Data. Here's Why.

Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's ...

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.