Direct Line Blog

Valentine's Day ad gets sick

Share this article:
While we've seen a lot of nice ads marketing for the lover's holiday, some nice e-mails and mobile alerts from chocolatiers and flower retailers. Then there are the social networkers and the dating sites, hoping to connect people with dates for Valentine's Day. There have even been some playful attempts to make sure that couples are doing their best, such as JCPenney's "Stay out of the Doghouse," campaign which calls men to buy jewelry for their women. But the most recent one that I have seen, is advertising for Trojan condoms, in which the man gives the gift of gonorreha.

http://adage.com/adages/post?article_id=134433

Today's ad is
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.