Valentine Radford Launches Relationship Marketing Division

Share this article:
Valentine Radford Advertising, Kansas City, MO, an integrated marketing communications agency, has launched Valentine Radford Relationship Marketing in an effort to help its clients build brands while increasing profitability. The new division will have the ability to convert customer data into strategic marketing information.


"We have developed the AIM plan, which makes it possible to identify customers and prospects that have the highest propensity to be profitable based on actual purchase behavior of customers," said Brad Peak, director of relationship marketing at Valentine Radford.


Valentine said its new division will be able to take the resulting analysis and marketing objectives and develop a relevant and compelling communication strategy with a client's best customers and prospects.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.