Valassis, VNU Form Shopper Data Venture

Share this article:
Valassis Communications said yesterday it formed a joint venture with the marketing information unit of Netherlands-based VNU N.V., A.A. Harlem, The Netherlands.


Financial terms of the deal were not announced, but Valassis, Livonia, MI, said the unnamed venture will use frequent shopper dates to deliver targeted consumer direct mail and e-mail for grocery retailers and consumer packaged goods customers.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.