Valassis to include insert program as select mailer

Media and marketing services company Valassis will expand its reach by delivering its RedPlum FSI package through the mail in select markets.

The company said the insert program would see “a distribution shift in select markets via consumers' mailboxes for free in the RedPlum Shared Mail Package along with their grocery and retail circulars.”

Consumers in a number of markets who already receive the RedPlum mail package in these areas will now find the coupon booklet inside, said Valassis.

“By delivering the RedPlum FSI through the mailbox, Valassis is aligning the value of its consumer packaged goods manufacturer coupons with retail circulars, optimizing coverage of a market, and overall, delivering more coupons for free in a market than was previously delivered with newspaper alone,” read a part of a statement from the company.